I am a creative, dynamic and passionate senior-level User Experience consultant. With more than 25 years of experience, I bring a strategic and analytical approach to uncovering user and business needs. By harnessing data, I identify opportunities for businesses to enhance their experience delivery through products and services.
I approach planning, research, and design with a holistic mindset, excelling in the pursuit of creative solutions and the resolution of ambiguous problems. With extensive professional experience, I have successfully managed interactive projects, led cross-disciplinary teams, and provided mentorship to emerging designers.
I have worked for consulting firms, creative agencies and independently. Past clients include Best Buy, Target, Pepsi, UnitedHealthcare, Sharp, Ecolab, 3M, US Bank, ATK, Bremer Bank, Sharp, Owens Corning, Southwest Airlines, and Cargill.
Originally from Maracaibo, Venezuela, I am a home owner and long-time resident of the Whittier neighborhood of Minneapolis with my husband of many years. I am active in the LGBTQ+ community especially on issues relating to the experience of people of color. I am fluent in Spanish (my native language) and conversational in French.
I am curious about emerging technologies, well informed on current affairs and passionate about world history and the arts. I am open to new ideas, experiences and feedback — always growing and changing.
I am passionate about education and hold a Master of Fine Arts degree from the Minneapolis College of Art and Design.
- I believe in collaborating, in the ability of people to achieve the incredible when supporting each other.
- I believe in authenticity, in the power we bring to everything we do when we are ourselves.
- I believe in ownership, in not standing on the sidelines and taking control of circumstances.
- I believe in optimism, in smiling, enjoying the ride and having fun.