Comments for Reflex - Ivan's Blog

Comment on Faris Yakob in Minneapolis by Ivan E Nunez

Ivan E Nunez — Thu, 11 Mar 2010 01:02:27 +0000

Yakob has a unique style of presenting that was a bit hard to follow. I'm not sure everyone liked the preso, but I think his message was right-on. I had to read through his blog to gain a better understanding of his points.

Comment on Faris Yakob in Minneapolis by Ivan E Nunez

Ivan E Nunez — Thu, 11 Mar 2010 00:58:39 +0000

Thanks for your comments, Randy. I get your point regarding difficulties in providing depth of response and tolerance, when failing, to criticism from consumers. I think Yakob's four principles can be the foundation of a company specific social communication strategy. This strategy could address how to participate (and related “social” staffing considerations) and how to deal with public responses to failure. However, that may not be enough. The social media space demands a level of honesty and immediacy that may require a paradigm shift in corporate culture. In other words, a good social media strategy may address the challenges, but only a change in corporate culture will lead to success in the space.

Comment on Faris Yakob in Minneapolis by Randy Bunker

Randy Bunker — Wed, 10 Mar 2010 21:34:19 +0000

Thanks, Ivan. These four principles are right on, but so difficult for many to do, at least for us in healthcare. We can be present in many channels, and respond quickly, but I'm alway concerned about the depth of the response (requires a big commitment from medical staff to be present, which we're slowly starting to see, thankfully). Kind of back to Brogan's comment at the Reputations seminar when the airline tweeted back that they were sorry they lost his luggage (quick response, present on channel, but no value). I also agree that “brands must be willing to experiment and fail” but my casual observations suggest that consumers are quick to rake you over the coals for failing (see how flippantly tweeps use the #fail hashtag for the smallest “mistakes”). Keep sharing!

Comment on Faris Yakob in Minneapolis by John Moberg

John Moberg — Wed, 10 Mar 2010 20:50:17 +0000

Thanks for the great recap Ivan, I wasn't able to attend. Sounds like I missed out a killer presentation. #catfoa rocks!

Comment on Remember the basics by Dave

Dave — Wed, 03 Mar 2010 21:19:04 +0000

Well said, Ivan. If you don't cover the basics of relevant content on your site, social media can less than ineffectual. It may be used to spread a negative response.

Comment on Remember the basics by Jason

Jason — Tue, 02 Mar 2010 19:17:29 +0000

Great point Ivan. It's definitely important to have the proper messaging on your social channels and that they're in alignment with your overall business objectives. It's not enough just to have a presence, but you need to make sure it delivers on your goals.